Saturday, August 14, 2010
"DESIGNED TO FIGHT AIDS IN AFRICA"
Leave it to Nike to come up with some of the most ingenious marketing ploys of my generation: Shoe laces that can fight AIDS in Africa. What's next? Insoles to save the Pandas. Air MAX says no to TAX. Dri-fit shirts for tsunami relief. Basketballs against breast implants. Air Force 1's to bring home American soldiers. Retro sneakers to fight for elderly rights. Shoe boxes to save the rain forest.
Jokes aside, it's great to see a giant corporation like Nike give their efforts to support meaningful charitable causes.
Nike will donate 100% of the profits from the sales of these red laces to the Global Fund.
Get yours today and fancy up that beat-up pair of loafers.
Pictured above is Lebron James' 7th signature sneaker. This color-way is dubbed the red carpets which he wore in his last game in New York as a Cavalier on November 6th, 2009.